BluePoint · Warsaw · working worldwide
BluePoint is a consultancy of two senior specialists. Patryk Rosłonek leads IT delivery, portfolio management and process automation. Paulina Haczykowska-Rosłonek leads brand strategy, marketing communication and events. Together we help growing companies deliver predictably and become recognised in their market.
Assessing a senior specialist for your organisation? See the professional profiles of Patryk Rosłonek and Paulina Haczykowska-Rosłonek.
Joint engagements: audits · AI enablement · launches
Typical challenges
The challenges we are most often asked to address. Each one links to the service that resolves it.
Delays become visible only after deadlines have passed.
See the serviceStrong expertise, but limited recognition among the right clients.
See the serviceDeclining search traffic and low visibility in AI assistants.
See the serviceManual reporting and data re-entry between systems.
See the serviceCritical know-how held by a few people and scattered across e-mail.
See the serviceInconsistent ways of working across teams and unreliable handovers.
See the serviceAI tools in use without rules, training or measurable results.
See the serviceA key event approaching without a concept, a scenario or a host.
See the serviceA clear sense that something is not working, without a clear priority.
See the serviceServices
Every engagement is led personally by Patryk or Paulina, from the first conversation to the handover of results.
Delivery, portfolio and process automation
Interim or part-time leadership of projects and portfolios: scope, risk, priorities and dependencies, with reporting designed for management decisions.
Deliverables: Weekly status reporting, a maintained risk register and a portfolio roadmap with forecast dates, decisions and owners.
Scrum, Kanban or hybrid delivery models designed around how your teams actually work, configured in Jira or Azure DevOps, with a regular improvement cycle.
Deliverables: A documented delivery model, configured in your tools and adopted by your teams.
Automation of repetitive steps between systems: n8n, Power Automate, Jira and Azure DevOps workflows, automated monitoring and alerts.
Deliverables: Documented automations running in your environment and owned by your team.
Documentation, specifications and meeting notes turned into a knowledge base that answers questions with references to its sources, including automated meeting summaries and a decision log.
Deliverables: A searchable, self-updating knowledge base with source citations.
Brand, marketing communication and events
Positioning, visual identity, key messages and public relations that make your expertise recognisable to the right audiences.
Deliverables: A positioning statement, a message house, an identity brief and a media relations plan.
Visibility in Google and in AI assistants such as ChatGPT, Gemini and Perplexity: content that answers buyers' questions, technical SEO and structured data.
Deliverables: A visibility audit, a content plan and agreed traffic and lead metrics.
Campaign planning, content and social media, influencer marketing, and marketplace launches from Allegro to Amazon and Zalando.
Deliverables: A content calendar and campaigns reported against budget.
Online and live conferences, galas, forums and workshop series: concept, scenario, partners and hosting.
Deliverables: An event delivered end to end, from the concept to the host on stage.
Joint engagements, where delivery meets the market
A combined review of how work is delivered and how the market perceives the company, concluded with a written diagnosis and prioritised recommendations.
Deliverables: A written report and a prioritised action plan, presented to your management.
Practical AI training for operations and marketing teams, documented in line with the AI-literacy requirement of the EU AI Act, followed by a first automation in daily use.
Deliverables: A trained team, an AI usage policy and one AI workflow in production.
The introduction of a new system, product or service, with delivery and communication managed as one plan: stakeholders, messages and the switch-over.
Deliverables: A launch plan, communication materials and a controlled go-live.
Market context
A growing share of buyers begin their search with ChatGPT or Gemini. AI assistants recommend companies whose websites state clearly what they do and for whom.
Most AI pilots do not reach daily use. The usual causes are unclear ownership, unchanged processes and insufficient training: the domain of delivery and change management.
Since August 2026 national authorities can supervise the AI-literacy requirement of the EU AI Act, which applies to every organisation using AI, including small companies.
In an uncertain economy, companies increasingly engage experienced specialists for a defined project or a set number of days per month instead of expanding headcount.
Engagement model
The same four stages apply to a two-week audit and to a long-term engagement.
A 30-minute conversation about your objectives and constraints, and an honest assessment of whether we are the right fit.
We review existing plans, data, tools and brand materials before proposing a scope, a timeline and a fee.
You review every draft and approve what is released. AI accelerates the work; accountability stays with a named person.
Documentation, automations and know-how remain with your organisation, so the results last without us.
QIPM™, a framework authored by Patryk Rosłonek, replaces status reporting with calibrated confidence: qipm.org.
We work remotely with clients across time zones, including the United States, in English and Polish, and on site for workshops and events by arrangement.
Selected case studies
Client names remain confidential unless already public. The figures come from the engagements described.
PatrykPatrykPatrykPaulinaPaulinaPaulinaThe case studies include work delivered by Patryk Rosłonek and Paulina Haczykowska-Rosłonek in employment and advisory roles.
Team
Larger organisations can engage each of us individually, on a contract or as an employee. Our professional profiles summarise experience, results and qualifications.
Senior IT Delivery & Portfolio Manager
Brand, Marketing Communication & Event Manager
Frequently asked questions
Yes. Most engagements are designed for small and mid-sized companies: an audit, a single automation, a brand refresh or senior support for a few days a month.
Yes. We work remotely with clients worldwide, in English and Polish, including clients in US time zones, and travel for workshops and events by arrangement.
After the introductory call you receive a written proposal with a fixed fee for the audit or a clear rate for ongoing work.
No. We work alongside your team and hand over documentation, automations and know-how at the end of the engagement.
We work in your tools and accounts, with your consent, and every AI system we build includes a human approval step. Confidential information is never entered into public AI tools.
Yes. Larger organisations engage each of us individually, on a contract or as an employee. Details are in the professional profiles of Patryk Rosłonek and Paulina Haczykowska-Rosłonek.
Contact
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