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Paulina Haczykowska-Rosłonek
Brand · Communication · Events

Professional profile · 2026

Paulina.Haczykowska-Rosłonek

Brand, Marketing Communication & Event Manager

Brand strategy · marketing communication · events · AI in marketing

Paulina Haczykowska-Rosłonek is a brand and marketing communication leader with more than 11 years of experience across PR, real estate, e-commerce and B2B fintech. She leads the brand of Poland's largest network of accounting firms and brings it to the stage through national conferences, forums, a gala and regional workshops that she organises, hosts and speaks at. She uses AI daily in content, design and research, and trains marketing teams in its use. Through her own practice, Bresso Consulting, she manages the brand of My Minelli, a premium silk label she co-owns.

Professional experience (PDF) Professional experience, Polish (PDF)

Areas of expertise

Where Paulina creates the most value.

Brand and public relations

Brand strategy and positioning, visual identity, media relations, thought leadership and internal communication, from fashion PR to B2B fintech.

A brand that the right audiences recognise and trust.

  • Brand strategy
  • Positioning
  • Media relations
  • Thought leadership

Events and corporate stage

National conferences online and live, galas, forums and workshop series: concept, scenario, partners and sponsors, and hosting on the day.

Events that build relationships and stay with partners long after the day.

  • Conferences
  • Galas
  • Workshop series
  • MC and moderation

Digital, content and e-commerce

Content strategy and copywriting, SEO/SEM, social media and influencer marketing, and marketplace launches supported by sales automation.

Consistent visibility across channels, measured against budget.

  • Content strategy
  • SEO / SEM
  • Influencer marketing
  • Marketplaces

AI in marketing

AI tools in daily content, design, research and automation work; talks on AI law and ethics; her own AI proof of concept from the AIDEAS programme; training for marketing teams.

Marketing teams that use AI productively and responsibly.

  • AI content workflows
  • AI automation
  • AI law and ethics
  • Training

Brands and partners

Brands Paulina has worked with and for.

Selected brands from agency, in-house and partner work.

  • RossmannRetail
  • LOT Polish AirlinesAviation
  • BiedronkaRetail
  • DanoneFMCG
  • mBankBanking · partner
  • Cerruti 1881Fashion
  • EspritFashion
  • PumaSportswear
  • Vogue PolskaPress coverage
  • My MinelliOwn brand

Professional experience

From fashion PR to fintech.

  1. Jun 2023 - present

    OSCBR | CashDirector S.A.

    Image & Promotion Manager, OSCBR network · Marketing Communication Coordinator

    Poland's leading network of certified accounting firms (~3,600 firms), developed by fintech CashDirector S.A. together with mBank

    • Leads the network's image, PR and promotion: strategy, content, budget, the marketing and PR team, and agencies.
    • AI × KSIĘGOWOŚĆ online conference (9 June 2026, 7 hours): organiser, host and speaker on AI law and ethics. 1st OSCBR Online Accounting Conference (2025): co-moderator, including a KSeF Q&A with the Ministry of Finance.
    • FORUM OSCBR: co-organiser and MC; co-author of the round-table format of FORUM OSCBR 2026. BAL OSCBR "Office of the Year" gala with mBank, 135 m underground in the Wieliczka Salt Mine: scenario lead.
    • Co-created #KsięgowySprzedaje, the first masterclass of its kind for the Polish accounting industry; trainer on visibility and AI in marketing in cities across Poland.

  2. Aug 2022 - present

    My Minelli | Bresso Consulting

    Co-owner and Brand Manager

    Premium Polish brand of double-sided silk scarves, hand-rolled in Poland; marketing delivered through Paulina's own practice, Bresso Consulting

    • Built the visual identity, the collection release roadmap and the premium positioning across the website, social media, marketplaces and press.
    • Launched the ICON collection with the "Meet me in Paris" campaign; coverage in Vogue Polska, Fashion Magazine, LABEL and Businesswomen & Life.

  3. Feb 2021 - Apr 2023

    LOVA Sp. z o.o.

    Marketing Manager

    Polish manufacturer of premium socks, own brands and private label

    • Managed own brands and produced materials for partner brands: Rossmann, LOT Polish Airlines, Biedronka, Dino, Kazar, Bizuu and Danone.
    • Launched and managed eight e-commerce channels: Allegro, Amazon, Zalando, Otto, Etsy, Empik, Morele and Shopee.

  4. Apr 2017 - Mar 2022

    White Stone Development

    Marketing Specialist

    Warsaw residential and commercial developer

    • Planned and co-managed marketing and PR for eight developments with agencies and stakeholders; competitive audits, customer research and budget control.

  5. 2015 - 2017

    Fever PR · No Limit Group

    Social Media & Brand Specialist · Account Executive

    PR and communication agencies

    • Polish-market communication and influencer marketing for Cerruti 1881, Esprit, Joop!, Maurice Lacroix, Nessi, Puma and Vanilla.

On stage

Organiser, host and speaker.

Selected events since 2025. Linked entries lead to pages published by the organiser.

  1. 10.2026FORUM OSCBR 2026 "Business and Relationships" - Warsawco-author of the round-table format
  2. 09.2026"AI in accounting-firm marketing" - Krakówtrainer
  3. 06.2026AI × KSIĘGOWOŚĆ - OSCBR online conferenceorganiser · speaker
  4. 03.2026FORUM OSCBRco-organiser · MC
  5. 11.2025FORUM OSCBR 2025organising team · speaker
  6. 10.2025#KsięgowySprzedaje Masterclassco-creator · "Visible Brand" track lead
  7. 10.2025"From accounting to visibility" - Poznań, Wrocławtrainer
  8. 09.2025V Warsaw Meeting of Accounting Officesspeaker
  9. 06.20251st OSCBR Online Accounting Conferenceco-moderator
  10. 2025BAL OSCBR - Wieliczka Salt Mine, with mBankgala scenario lead

↗ opens the organiser's page about the event.

Qualifications

Education, tools and languages.

Education and development

  • 2026 · EIT Deep Tech TalentAIDEAS programme, 4th cohort
  • 2024 · ZEBRA EdukacjaConsultative selling
  • 2018 · University of WarsawMA in Marketing
  • 2016 · University of WarsawBA in Management (Marketing)

Tools

  • Photoshop · Illustrator · LightroomLinkedIn Skill Assessments passed for Photoshop and Illustrator
  • Canva · AI assistants and toolsDaily use
  • LinkedIn Sales Navigator · SEO / SEM · marketplaces

Languages

  • Polishnative
  • Englishprofessional working proficiency

Working with Paulina

Two ways to start.

A project for your organisation

Brand strategy, search and AI visibility, campaigns, e-commerce or an event, contracted through BluePoint.

Discuss a project

A role in your organisation

Senior brand, marketing communication and event roles, on a contract or as an employee. The professional experience document contains the full detail.

Enquire about availabilityProfessional experience (PDF)